:root {
  --ink: #10243d;
  --muted: #5d6d80;
  --blue: #4d8fcb;
  --blue-dark: #2f70aa;
  --powder: #eaf5ff;
  --powder-2: #dceefe;
  --mist: #f7fbff;
  --white: #fff;
  --line: #dce9f4;
  --shadow: 0 26px 70px rgba(62, 106, 145, .16);
  --radius: 24px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); background: var(--white); font-family: "DM Sans", system-ui, sans-serif; line-height: 1.6; }
a { color: inherit; }
.shell { width: min(1180px, calc(100% - 40px)); margin-inline: auto; }
.skip-link { position: fixed; top: -80px; left: 20px; z-index: 100; padding: 10px 16px; border-radius: 10px; color: white; background: var(--ink); }
.skip-link:focus { top: 16px; }

.site-header { position: relative; z-index: 20; border-bottom: 1px solid rgba(204, 224, 241, .75); background: rgba(255, 255, 255, .9); backdrop-filter: blur(18px); }
.header-inner { min-height: 86px; display: flex; align-items: center; justify-content: space-between; gap: 28px; }
.brand { display: inline-flex; align-items: center; gap: 12px; text-decoration: none; }
.brand-mark { display: grid; place-items: center; border-radius: 14px; color: white; background: linear-gradient(145deg, #74b5e7, #397db9); font-weight: 800; letter-spacing: -.04em; box-shadow: 0 8px 24px rgba(72, 140, 197, .26); }
.brand-mark { width: 48px; height: 48px; font-size: 18px; }
.brand-copy { display: grid; line-height: 1.15; }
.brand-copy strong { font-size: 15px; letter-spacing: -.01em; }
.brand-copy small { margin-top: 4px; color: #7890a7; font-size: 10px; letter-spacing: .09em; text-transform: uppercase; }
.site-nav { display: flex; align-items: center; gap: 28px; margin-left: auto; }
.site-nav a { color: #43576d; font-size: 14px; font-weight: 600; text-decoration: none; }
.site-nav a:hover, .site-nav a:focus-visible { color: var(--blue-dark); }

.button { display: inline-flex; align-items: center; justify-content: center; gap: 16px; min-height: 52px; padding: 0 24px; border: 0; border-radius: 999px; color: white; background: var(--ink); font: inherit; font-size: 14px; font-weight: 700; text-decoration: none; box-shadow: 0 12px 25px rgba(16, 36, 61, .16); transition: transform .2s ease, box-shadow .2s ease, background .2s ease; }
.button:hover { transform: translateY(-2px); background: var(--blue-dark); box-shadow: 0 16px 30px rgba(47, 112, 170, .22); }
.button-small { min-height: 44px; padding-inline: 20px; color: var(--ink); background: var(--powder-2); box-shadow: none; }
.button-small:hover { color: white; }

.hero { position: relative; overflow: hidden; background: radial-gradient(circle at 80% 20%, rgba(180, 220, 250, .34), transparent 28%), linear-gradient(145deg, #fbfdff 0%, #f4faff 58%, #edf7ff 100%); }
.hero::before { content: ""; position: absolute; inset: 0; pointer-events: none; opacity: .26; background-image: linear-gradient(rgba(112, 158, 196, .13) 1px, transparent 1px), linear-gradient(90deg, rgba(112, 158, 196, .13) 1px, transparent 1px); background-size: 52px 52px; mask-image: linear-gradient(to right, transparent 5%, black 65%); }
.eyebrow { display: flex; align-items: center; gap: 10px; margin: 0 0 20px; color: #51708d; font-size: 12px; font-weight: 700; letter-spacing: .11em; text-transform: uppercase; }
.eyebrow span { width: 22px; height: 2px; border-radius: 10px; background: var(--blue); }
h1, h2, h3, p { text-wrap: pretty; }
h1 { max-width: 650px; margin: 0; font-size: clamp(52px, 6vw, 82px); line-height: .98; letter-spacing: -.055em; }
h1 em { display: block; color: var(--blue-dark); font-family: "Newsreader", Georgia, serif; font-weight: 500; }
.hero-lede { max-width: 590px; margin: 30px 0 0; color: #52677d; font-size: 18px; line-height: 1.7; }
.hero-actions { display: flex; align-items: center; gap: 24px; margin-top: 34px; }

.section { padding-block: 108px; }
.section-heading { display: grid; grid-template-columns: 1.1fr .75fr; align-items: end; gap: 70px; margin-bottom: 44px; }
.section-heading h2 { max-width: 700px; margin: 0; font-size: clamp(38px, 4.3vw, 58px); line-height: 1.05; letter-spacing: -.045em; }
.section-heading > p { margin: 0 0 6px; color: var(--muted); font-size: 15px; }
.service-grid { display: grid; grid-template-columns: 1.18fr 1fr 1fr; gap: 16px; }
.service-card { min-height: 335px; display: flex; flex-direction: column; justify-content: space-between; padding: 26px; border: 1px solid var(--line); border-radius: var(--radius); background: #fbfdff; transition: transform .25s ease, box-shadow .25s ease; }
.service-card:hover { transform: translateY(-5px); box-shadow: 0 22px 45px rgba(67, 111, 150, .11); }
.service-card h3 { margin: 0 0 12px; font-size: 25px; line-height: 1.12; letter-spacing: -.03em; }
.service-card p:not(.card-number):not(.card-kicker) { margin: 0 0 24px; color: var(--muted); font-size: 14px; }
.service-card a { color: var(--blue-dark); font-size: 12px; font-weight: 800; text-decoration: none; }
.service-card a span { margin-left: 8px; }
.specialist-copy > p:not(.eyebrow) { max-width: 510px; margin: 26px 0 32px; color: var(--muted); }
.areas-copy > p:not(.eyebrow) { margin: 24px 0; color: var(--muted); }

.faq-section { background: var(--mist); }
.faq-list details { border-top: 1px solid #d5e5f1; }
.faq-list details:last-child { border-bottom: 1px solid #d5e5f1; }
.faq-list summary { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 23px 0; cursor: pointer; font-size: 16px; font-weight: 700; list-style: none; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary span { color: var(--blue-dark); font-size: 22px; font-weight: 400; transition: transform .2s ease; }
.faq-list details[open] summary span { transform: rotate(45deg); }
.faq-list details p { max-width: 690px; margin: -4px 0 24px; color: var(--muted); font-size: 14px; }
.quote-inner p:not(.eyebrow) { max-width: 600px; color: #e9f5fd; }
.button-white { color: var(--ink); background: white; }
.button-white:hover { color: white; }

.site-footer { padding-block: 70px 26px; color: #c2d2df; background: #0b1d30; }
.footer-grid > div:not(.footer-brand) { display: flex; flex-direction: column; align-items: flex-start; }

/* Livelier editorial hero */
.hero-copy { animation: rise-in .7s cubic-bezier(.2,.7,.2,1) both; }
@keyframes rise-in { from { opacity: 0; transform: translateY(24px); } to { opacity: 1; transform: translateY(0); } }

/* Editorial rhythm and photographic service storytelling */
@keyframes ticker-slide { to { transform: translateX(-50%); } }

.service-grid { grid-template-columns: 1.35fr .88fr .88fr; align-items: stretch; }
.service-card { min-height: 455px; padding: 0; overflow: hidden; background: white; }
.service-card figure { height: 186px; margin: 0; overflow: hidden; background: var(--powder); }
.service-card figure img { width: 100%; height: 100%; display: block; object-fit: cover; transition: transform .8s cubic-bezier(.2,.7,.2,1), filter .4s ease; }
.service-card:hover figure img { transform: scale(1.055); filter: saturate(1.05); }
.service-card-copy { flex: 1; display: flex; flex-direction: column; justify-content: space-between; padding: 24px 25px 27px; }

@media (max-width: 980px) {
  .service-grid { grid-template-columns: 1fr 1fr; }
  .site-nav { display: none; }
  .hero-copy { text-align: center; }
  .eyebrow, .hero-actions { justify-content: center; }
  .hero-lede { margin-inline: auto; }
  .service-grid { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 640px) {
  .service-card figure { height: 220px; }
  .shell { width: min(100% - 28px, 1180px); }
  .header-inner { min-height: 74px; gap: 12px; }
  .brand-copy small { display: none; }
  .brand-mark { width: 42px; height: 42px; }
  .button-small { min-height: 42px; padding-inline: 15px; font-size: 12px; }
  h1 { font-size: clamp(46px, 15vw, 64px); }
  .hero-lede { font-size: 16px; }
  .hero-actions { flex-direction: column; gap: 16px; }
  .section { padding-block: 76px; }
  .section-heading { grid-template-columns: 1fr; gap: 20px; }
  .service-grid { grid-template-columns: 1fr; }
  .service-card { min-height: 290px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; }
}

/* Warmer local editorial direction — first viewport */
.local-ribbon { color: #e5f2fb; background: #173b5d; font-size: 10px; letter-spacing: .055em; }
.local-ribbon .shell { min-height: 34px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.site-header { position: sticky; top: 0; background: rgba(255, 255, 255, .94); }
.header-inner { min-height: 78px; }
.site-nav { gap: 22px; }
.site-nav a { font-size: 12px; }
@keyframes human-rise { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: translateY(0); } }

@media (max-width: 980px) {
  .local-ribbon .shell span:last-child { display: none; }
  .local-ribbon .shell { justify-content: center; }
}

@media (max-width: 640px) {
  .local-ribbon { font-size: 8px; }
  .local-ribbon .shell { min-height: 30px; }
  .header-inner { min-height: 70px; }
}

/* Human, local editorial homepage */
:focus-visible { outline: 3px solid #87bee5; outline-offset: 4px; }
.service-kicker { margin: 0 0 13px; color: var(--blue-dark); font-size: 10px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.regular-copy > p:not(.service-kicker) { margin: 0 0 18px; color: #516a7e; font-size: 14px; }
.service-choice p:not(.choice-number) { margin: 0 0 18px; color: var(--muted); font-size: 13px; }
.about-story > p:not(.eyebrow):not(.section-index) { max-width: 570px; margin: 24px 0 0; color: var(--muted); font-size: 14px; }
.property-copy > p:not(.eyebrow):not(.section-index) { margin: 24px 0 28px; color: var(--muted); font-size: 14px; }
.before-after { display: grid; grid-template-columns: 1fr 1fr; gap: 4px; background: white; }
.exterior-proof p:not(.proof-label), .honest-proof p:not(.proof-label) { margin: 0 0 18px; color: var(--muted); font-size: 12px; }
.local-copy > p:not(.eyebrow) { max-width: 690px; margin: 24px 0; color: var(--muted); font-size: 14px; }

/* Clarity-first navigation and first two screens */
.header-inner > .button-small { white-space: nowrap; }

@media (max-width: 1080px) {
  .site-nav { gap: 15px; }
  .site-nav a { font-size: 11px; }
  .header-inner > .button-small { padding-inline: 16px; font-size: 11px; }
}

@media (max-width: 980px) {
  .mobile-nav[open] summary { color: white; background: #173b5d; }
}

@media (max-width: 640px) {
  .header-inner { gap: 9px; }
  .header-inner > .button-small { min-height: 40px; padding-inline: 12px; font-size: 10px; }
}

@media (max-width: 430px) {
  .header-inner > .button-small { display: none; }
}

/* Readability and customer-journey simplification */
html { scroll-padding-top: 118px; }
body { font-size: 16px; }
#regular-cleaning, #deep-cleaning, #one-off-cleaning, #holiday-lets, #end-of-tenancy, #commercial, #how-it-works, #about, #areas, #faq, #quote { scroll-margin-top: 118px; }
.eyebrow { font-size: 11px; }
.primary-home-service > div > p:not(.service-label), .secondary-home-service > p:not(.service-label) { margin: 0 0 18px; color: #4e6578; font-size: 16px; line-height: 1.7; }
.journey-intro > p:not(.eyebrow) { max-width: 530px; margin: 22px 0 27px; color: #455f74; font-size: 16px; line-height: 1.7; }
.about-story > p:not(.eyebrow):not(.section-index), .property-copy > p:not(.eyebrow):not(.section-index), .local-copy > p:not(.eyebrow) { color: #455f74; font-size: 16px; line-height: 1.75; }
.quote-human .quote-inner p:not(.eyebrow) { font-size: 16px; line-height: 1.7; }

@media (max-width: 640px) {
  html { scroll-padding-top: 94px; }
  #regular-cleaning, #deep-cleaning, #one-off-cleaning, #holiday-lets, #end-of-tenancy, #commercial, #how-it-works, #about, #areas, #faq, #quote { scroll-margin-top: 94px; }
  .primary-home-service > div > p:not(.service-label), .secondary-home-service > p:not(.service-label), .journey-intro > p:not(.eyebrow), .about-story > p:not(.eyebrow):not(.section-index), .property-copy > p:not(.eyebrow):not(.section-index), .local-copy > p:not(.eyebrow) { font-size: 15px; }
}

/* Always-visible, readable navigation */
.local-ribbon { font-size: 11px; letter-spacing: .025em; }
.site-nav a { font-size: 13px; }
@media (max-width: 1080px) {
  .site-nav a { font-size: 12px; }
}
@media (max-width: 980px) {
  .header-inner { flex-wrap: wrap; padding-top: 10px; }
  .site-header .site-nav { order: 3; width: calc(100% + 40px); display: flex; gap: 0; margin: 0 -20px; padding-inline: 20px; overflow-x: auto; border-top: 1px solid #dce8f0; scrollbar-width: thin; }
  .site-header .site-nav a { flex: 0 0 auto; padding: 10px 14px; border-right: 1px solid #e1ebf2; font-size: 12px; white-space: nowrap; }
}
@media (max-width: 640px) {
  html { scroll-padding-top: 118px; }
  #regular-cleaning, #deep-cleaning, #one-off-cleaning, #holiday-lets, #end-of-tenancy, #commercial, #how-it-works, #about, #areas, #faq, #quote { scroll-margin-top: 118px; }
  .local-ribbon { font-size: 10px; }
  .site-header .site-nav { width: calc(100% + 28px); margin-inline: -14px; padding-inline: 14px; }
  .site-header .site-nav a { padding: 9px 12px; font-size: 11px; }
}

/* Centred mobile section openings, with practical content kept scannable */
@media (max-width: 640px) {
  .eyebrow { justify-content: center; }

  .journey-intro > p:not(.eyebrow),
  .about-story > p:not(.eyebrow):not(.section-index),
  .property-copy > p:not(.eyebrow):not(.section-index),
  .local-copy > p:not(.eyebrow),
  .quote-inner p:not(.eyebrow) { margin-inline: auto; }

  .faq-list { text-align: left; }
}

/* A shorter, warmer homepage: readable type and fewer competing panels. */
.ck-home { background: #fbfcfd; }
.ck-home .eyebrow { font-size: .8125rem; letter-spacing: .065em; }
.ck-home p, .ck-home li { font-size: 1rem; }
.ck-home h2 { text-wrap: balance; }
.ck-home .hero-lede { max-width: 31rem; font-size: 1.125rem; }
.ck-home .faq-section { padding-block: 72px; }
.ck-home .faq-section { background: #f5f9fc; }
.ck-home .faq-list details p { font-size: 1rem; }
.ck-booking { display: grid; grid-template-columns: 1.1fr .9fr; gap: 80px; align-items: center; }
.ck-booking h2 { margin: 0; font-size: clamp(34px,4.4vw,54px); line-height: 1.1; letter-spacing: -.035em; }
.ck-booking-intro > p:not(.eyebrow) { max-width: 32rem; line-height: 1.65; color: #eef6fc; }
.ck-booking .button { margin-top: 8px; }
.ck-booking .ck-call { margin: 18px 0 8px; }
.ck-call a { color: white; text-underline-offset: 4px; }
.ck-booking small { font-size: .8125rem; color: #e1edf7; }
.ck-booking-steps h3 { margin: 0 0 24px; font-size: 1.375rem; }
.ck-booking-steps ol { margin: 0; padding-left: 24px; }
.ck-booking-steps li { padding: 0 0 22px 8px; }
.ck-booking-steps li:last-child { padding-bottom: 0; }
.ck-booking-steps strong, .ck-booking-steps span { display: block; }
.ck-booking-steps span { color: #e1edf7; margin-top: 5px; line-height: 1.55; }
@media (max-width: 980px) {
  .ck-booking { grid-template-columns: 1fr; gap: 36px; }
}
@media (max-width: 640px) {
  .ck-home .hero-lede { font-size: 1rem; }
  .ck-home .faq-section { padding-block: 44px; }
  .ck-home .about-story > p:not(.eyebrow), .ck-booking-steps { text-align: left; }
  .ck-booking-intro { text-align: center; }
  .ck-home .about-story > p:not(.eyebrow) { font-size: 1rem; }
  .ck-booking-intro > p { margin-inline: auto; }
  .ck-booking-steps { padding-top: 28px; border-top: 1px solid #6992b3; }
  .ck-home .eyebrow { font-size: .8125rem; }
}
